After the supply chain disruption last year caused by the COVID-19 pandemic, Chain.io founder and CEO Brian Glick said global transportation companies need real-time, trustworthy data that helps them react to change effectively.
Glick called this approach “sureshoring,” a new buzzword that loosely revolves around the idea that supply chain decisions should be based on more than just geography and cost.
“Sureshoring is the ability to know that change is going to happen, and that we are going to be able to react to that change by having a diverse strategy, as opposed to a single strategy,” Glick said.
Sureshoring was also a concept discussed at FreightWaves Global Supply Chain Week in March by Rich Mason, executive adviser to Portland, Oregon-based Parsons Corp., Amy Broglin-Peterson, a Michigan State University adjunct faculty member, and Jonathan Kempe, CEO and founder of Verifai.
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